We're excited to share big news: Mortar IO has rebranded to MapMortar. This isn't just a new name, but a new direction that better reflects our focus and future in digitally mapping out real estate.
Since our inception, Mortar IO has been on a mission to enable decarbonisation of buildings at scale, which can only be achieved through digitalisation. Our dedication has always been towards innovating and improving on the existing digital technologies available to us, to better serve our customers and our planet. As we evolved, it became clear that our brand identity should reflect not only where we are today but also where we are headed tomorrow.
MapMortar represents more than a name change; it signifies our sharpened focus on mapping technologies and our ambition to lay down the foundations — or "mortar" — that will support and connect the digital and physical realms and bring decarbonisation of our existing building stock into the 21st century.
With MapMortar comes a new look. Our updated logo and colour scheme represent our optimism about the future of sustainable real estate. Not to get too arty, but the colours remind us of dawn, which is further reflected in the circle in our take on a location pin, standing in for the sun.
For our clients and partners, this rebranding means a maturing of MapMortar as a brand, underpinned by the same values and commitment you've started to know us for. We're forever here to support your success in an ever-evolving decarbonisation landscape.
This rebranding marks a milestone in our journey. We're excited for what the future holds and invite you to join us. Welcome to the next stage of our journey!
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